About this course
Set up the tools and environment needed to start your digital marketing journey.
Prerequisites & Readiness Check
1 Parts
- 0:30 Hr
Getting Started: Prerequisites & Tools Setup
30 Min
Chapter 1: Introduction to Digital Marketing
4 Parts
- 2:15 Hr
Fundamentals
45 Min
Paid Advertising Basics
30 Min
Data Privacy Basics
30 Min
Exercise: Digital Marketing Plan for Deals2Buy
30 Min
Chapter 2: Brand Identity Basics
3 Parts
- 2:00 Hr
Brand Foundations
45 Min
Brand Voice
30 Min
Exercise: Brand Identity Analysis for Deals2Buy
45 Min
Chapter 3: SEO Basics – On-Page and Off-Page
4 Parts
- 2:30 Hr
Keyword Research
30 Min
Content Optimization
30 Min
Off-Page SEO
45 Min
Exercise: Off-Page SEO Strategy for Deals2Buy
45 Min
Chapter 4: Social Media Marketing Basics
3 Parts
- 2:00 Hr
Platform Overview
45 Min
Audience Segmentation
30 Min
Exercise: Social Media Strategy for Deals2Buy
45 Min
Chapter 5: Content Marketing Foundations
3 Parts
- 2:00 Hr
Content Basics
45 Min
Storytelling
30 Min
Exercise: Content Creation for Deals2Buy
45 Min
Chapter 6: Email Marketing and Automation Basics
3 Parts
- 2:00 Hr
Email Campaigns
45 Min
Email Automation
30 Min
Exercise: Email Campaign for Deals2Buy
45 Min
Chapter 7: Web Analytics Introduction
3 Parts
- 2:00 Hr
Google Analytics Setup
45 Min
User Behavior
30 Min
Exercise: Analytics Report for Deals2Buy
45 Min
Chapter 8: Conversion Rate Optimization Basics
3 Parts
- 2:00 Hr
Funnels & CTAs
45 Min
UX Basics
30 Min
Exercise: CRO Analysis for Deals2Buy
45 Min
Capstone Projects
2 Parts
- 100:00 Hr
Project 1: Full-Funnel Digital Marketing Strategy for Deals2Buy.in
3000 Min
Project 2: Social Media Brand Awareness Campaign for Deals2Buy
3000 Min
No Reviews Yet
